The cheapest version of the card prior to this reprint was about $150
If you're wanting to build a token deck, a Warrior kindred deck, or even just something that goes smashy-smash, mobilize cards are a great way to make it go that little bit quicker
I think that is another reason we don't use the "choose one" wording on these cards
The set is filled with goodies, and set to broil
The introduction of Locations has been planned for a while, the designer mentioned, which is why keywords from The First Chapter carry their specific wording - the team wanted Bodyguard to only target Characters, while Reckless can absolutely affect Locations, for example
You play it because it answers almost everything